Draw the Sword! Bingo S Takes the Lead, Winning in 2025!

On the occasion of the Bingo S global debut in Liuzhou, the Product Marketing Center recently held a mobilization meeting with its TOP50 dealers, themed "Draw the Sword, Bingo Takes the Lead," to sprint towards 2025 sales. Deputy General Manager Zhao Yifan, Party Secretary of the Marketing System and General Manager of the Product Marketing Center Xu Bing, Deputy General Managers Shen Wei and Liao Jianxiang, managers from the middle office and six strategic regions, and core dealers gathered to discuss breakthrough strategies for achieving annual targets in the second half of the year. They also witnessed the global debut of the Bingo S and the release of its pre-sale policy.

In the morning meeting, Passenger Vehicle Strategy Director Sun Dexing focused on the Bingo S product and marketing strategy, deeply analyzing the core advantages of the Bingo S as a high-quality, colorful vehicle. Four glittering iridescent colors create a youthful aesthetic benchmark, while a spacious and comfortable interior creates a comfortable cabin. The Lingxi Intelligent Driving System and Shenlian battery technology directly address user needs for safety, intelligence, and range. He noted that the Bingo S is the touchstone of Wuling's passenger vehicle transformation and will reshape the A0-segment market with its superior features.

Afterwards, dealers, investors, and general managers visited the on-site static viewing area. The Bingo S, with its unique color scheme and exquisite texture, captured the spotlight. After experiencing it firsthand, everyone felt that the Bingo S's product capabilities surpassed those of its competitors and expressed confidence in achieving their goals.

In the afternoon, Shen Wei, Deputy General Manager of the Product Marketing Center, addressed industry challenges with a speech titled "Crossing Cycles, Embracing Innovation." He proposed three breakthrough strategies: "Product Innovation, Channel Revolution, and Upward Marketing." Specific measures were announced: promoting the separation of commercial and passenger vehicles, developing benchmark stores, and revitalizing county networks to strengthen the channel foundation; red-label models empowering dealers to create wealth; Wuling Passenger Cars stabilizing its market share with "upward value"; and the Starlight family strengthening its channels and launching new products to continuously expand its share of the new energy vehicle market.

Afterwards, Liao Jianxiang, Deputy General Manager of the Product Marketing Center, delivered a mobilization speech for the 2025 sales sprint, issuing a "military order" on the spot: Unwavering annual sales targets and a 130-day commitment; the Bingo family implementing the "Star-Winning Action" four-car strategy, with the Bingo S aiming for first place in the mobility market this month; the Bingo S serving as the core to validate Wuling's passenger vehicle transformation achievements, and strengthening channel management and profit assurance for red-label and passenger vehicle sales targets. Xu Bing, Party Secretary of the Marketing System and General Manager of the Product Marketing Center, emphasized the core values of unity, breakthroughs, and co-construction between manufacturers and dealers. He pointed out that under the new circumstances, dealers must build a system with a superior experience and high efficiency to serve every customer.

Xu Bing, Secretary of the Marketing System's Party Committee and General Manager of the Product Marketing Center, emphasized the core values of unity, breakthroughs, and co-construction with manufacturers. He emphasized that in the new era, to establish a new-era manufacturer-manufacturer relationship, dealers must create a system with a superior experience and high efficiency to serve every customer.

In his summary, the company's Deputy General Manager, Zhao Yifan, directly addressed industry pain points and highlighted the urgency of "transforming sales structure." The company warned against policy dependence on the Hongguang MINI and accelerated its transition to high-value models like the Bingo S and Xingguang 730. Wuling also sought to segment the market through its "three-car strategy" (fuel, plug-in hybrid, and pure electric vehicles), promote the Xingguang 730 with awe, and patiently capture the market share of competing products. Wuling also abandoned opportunism and instead built momentum by creating momentum in the A0 segment, capturing consumers' attention through upgraded store experiences and user-centric marketing. He emphasized, "The success or failure of the Bingo S and Xingguang 730 will determine whether Wuling can navigate these cycles and thrive!"

This mobilization meeting, centered around sales mobilization, solidified a consensus on breakthroughs in product innovation, channel revolution, and marketing advancements, providing a powerful impetus for dealer partners to achieve their Bingo S sales targets and complete their annual sales goals.

A star-studded global debut!

On August 24th, the brand launch center was ablaze with stars as the global debut of the Bingo S officially commenced. Global spokesperson Meng Ziyi unveiled the new car and simultaneously announced the pre-sale policy, which drew cheers from the audience for its cost-effective pre-sale policy. Through three key initiatives: user co-creation, cross-border marketing, and scenario-based experiences, the Bingo family will continue to grow its sales share.

Wuling is on the road to success in 2025! The Product Marketing Center is building consensus with a "draw the sword" spirit, launching a new offensive with the Bingo S as a breakthrough point. Working side by side with dealer partners, we will fully promote channel revolution, product advancement, and marketing innovation with the fighting spirit of "respecting the goal and daring to draw the sword" to achieve our 2025 sales target!