Reaching New Customer Groups, Capturing New Growth! Eksion (Xingguang 560) Officially Launched in Indonesia

On April 22, 2026, the all‑new seven‑seat SUV Eksion EV and PHEV models (Xingguang 560) were officially launched in Indonesia. This marks not only a significant refresh of Wuling Indonesia's product portfolio, but also a critical step in Wuling's strategy to accelerate the new energy transition in Indonesia and reach higher‑tier consumers. Government representatives from the Coordinating Ministry for Economic Affairs, the Ministry of Industry, and the Coordinating Ministry for Infrastructure attended the launch event. In his on‑site address, Vice Minister of Industry of Indonesia, Infesor Riza, stated: "Indonesia's automotive industry is transitioning towards new energy. We thank Wuling for its longstanding strong support for the development of new energy vehicles in Indonesia. The launch of the Eksion is an important milestone in Wuling's commitment to deepening its presence in Indonesia and advancing new energy development. We hope Wuling will continue to make significant contributions to Indonesia's sustainable development." Media outlets including Antara News, Chinese Commercial Newspaper, as well as People's Daily, Xinhua News Agency, China Central Television (CCTV), and China News Service attended the launch ceremony.

At the launch event, renowned Indonesian film actor Joe Taslim, as the Eksion product experience ambassador, shared his joyful experience of driving the Eksion SUV daily, describing it as "ultra‑comfortable, ultra‑efficient, and ultra‑safe."

Vice Minister of Industry Infesor Riza delivering a speech

Eksion officially launched with a price equivalent to RMB 160,000‑200,000

Product experience ambassador Joe Taslim sharing his driving experience

The cumulative sales of the Almaz (Baojun 530) and Alvez (Xingchi) models have exceeded 40,000 units, accounting for 25% of Wuling Indonesia's total sales. Among these, seven‑seat SUV models account for more than 70%. With fluctuations in international energy prices and Indonesia's accelerated transition to clean energy, the new energy penetration rate exceeded 12% in 2025. The Eksion EV + PHEV dual‑power combination effectively addresses both the restricted‑zone scenarios for high‑end customers in Jakarta and the long‑distance, high‑efficiency, comfort, and commuting needs of customers on outer islands. The dual‑model strategy of Eksion (Xingguang 560) and Darion (Xingguang 730) enables Wuling Indonesia to refresh its product offerings in both the MPV and SUV mainstream markets. In the increasingly competitive new energy market, Wuling leverages product differentiation, focuses on product quality and user reputation, builds a strong brand moat, and achieves new breakthroughs in high‑end market growth.

From mid‑April, a coordinated online communication campaign across the manufacturer and dealer network was launched, with high‑frequency exposure to maximise brand presence. Offline activities included static displays at shopping malls, training and assessments on core product selling points and sales scripts for the middle platform, and the deployment of display vehicles and test‑drive vehicles at dealerships. Top salespeople, general managers, investors, and the media participated in dynamic test drives, while production, technology, and quality teams provided full support. The Eksion task force carried out all preparatory work in an orderly manner.

During internal test drives for dealer investors and general managers, partners gave high praise to the Eksion's driving experience and overall vehicle quality, expressing strong confidence that the Eksion, with its EV/PHEV dual‑power combination, will succeed in Indonesia's mainstream SUV market. One partner commented: "As the only seven‑seat SUV EV product currently available in the Indonesian market, the Eksion significantly enhances the competitiveness of the Wuling brand. Dealers are very confident in winning the SUV battle!" At the media and user test‑drive and appreciation event, 82 groups of users were invited to experience the vehicle, with 24 groups placing orders on‑site. Journalists and users praised the Eksion's exterior design, interior craftsmanship, and driving quality, noting that "the driving experience is excellent, the space is comfortable, and the power and efficiency are strong. It is a highly competitive SUV product and truly a seven‑seat SUV that meets the expectations of Indonesian customers."

Test‑drive event for dealer investors and general managers

Media and users giving high praise to the driving experience

Wuling Indonesia, together with partners across the entire upstream and downstream ecosystem, is committed to breaking through in three areas: brand, product, and operational model.

Brand breakthrough: Through high‑quality products, excellent quality, and superior service, Wuling aims to become the most trusted automotive brand among the Indonesian people.

Product breakthrough: Leveraging new products and differentiated advantages, Wuling is building a manufacturer‑dealer media communication matrix, broadening customer acquisition channels, proactively reaching out to new customer groups, and achieving breakthroughs in both product reach and user base.

Operational model breakthrough: Working hand‑in‑hand with dealers and financial partners, Wuling is breaking down traditional business barriers, aligning goals, unifying actions, achieving efficient collaboration, and innovating cooperation models to realise win‑win outcomes.

With unwavering determination across the entire Wuling Indonesia system, the goal of reaching new customer groups will ultimately be achieved. The road is long and challenging, but with continued effort, we will get there. Striving is always the way forward!