Cumulative orders exceed 55,000, with 7,250 units delivered! Bingo S launches to immediate success thanks to focused marketing efforts.

On September 27th, the Bingo S launched amidst widespread anticipation. As a strategic model for SAIC-GM-Wuling to deepen its presence in the mobility vehicle market, it not only injects new vitality into the A0-segment mobility vehicle market but also further solidifies its leadership position in the mobility vehicle sector. Following the announcement of the product price and a series of generous purchase policies at the launch event, the market response was enthusiastic. On its first day of launch, Bingo S sales exceeded 700 units. From the pre-sale launch to September 28th, cumulative orders reached 55,840 units, with 7,250 units delivered, topping the auto charts on Autohome, Yiche, and Weibo! These impressive figures are a testament to user trust and market recognition.

As a key component of the company's annual sales targets, and to achieve the goal of "immediate success upon launch," since the launch of the Bingo S project, all departments in the Product Marketing Center and six strategic operations have worked together to fully invest in the launch of the Bingo S. From identifying product selling points and developing marketing strategies to building market buzz and implementing terminal promotions, the entire Product Marketing Center worked tirelessly and collaboratively to launch a nationwide, comprehensive launch campaign. Countless Wuling employees toiled day and night, shoulder to shoulder, to fully support the Bingo S in achieving its launch order and sales targets.

Starting with user needs, we meticulously create a hit!

As the vanguard of the launch campaign, the Passenger Vehicle Strategy Department conducted in-depth user research in core markets. Through in-depth face-to-face interviews with 207 groups of users in six cities, the team identified their target customer base. By analyzing the market competition landscape and identifying the product's key strengths and offensive and defensive strategies, they developed a marketing strategy, unified everyone's thinking, and laid a solid foundation for the full launch of the Bingo S campaign.

During the pivotal "Bingo S Global Debut and Pre-sale Launch," the team integrated the product's debut, media preview, and pre-sale launch. Through immersive demonstrations of "beautiful travel" scenarios and leveraging the buzz generated by spokesperson Meng Ziyi, the new product quickly gained traction.

Focusing on communication to create buzz and build strong word-of-mouth reputation!

Using the launch of the Bingo S, Wuling's marketing department, through innovative thinking and efficient execution, achieved a comprehensive breakthrough in brand awareness. Utilizing precise PR and media partnerships, they successfully rallied 1,699 authoritative media outlets for the Bingo S's global debut, key cities across China and in the six major war zones, in-depth media test drives, and the launch event. This extensive in-depth coverage built strong word-of-mouth momentum and injected strong momentum into the new car's launch.

Creative and integrated marketing partners leveraged resources across multiple social media platforms, cleverly leveraging innovative celebrity marketing to break through the buzz. Working with spokesperson Meng Ziyi, they created multiple buzz events, generating over 500 million impressions and building momentum for the launch. They also engaged cross-disciplinary social media influencers to continuously produce high-quality content, boosting exposure and conversion rates for the new car. The creative production team worked tirelessly throughout the day to plan and shoot, utilizing the best ideas and content to achieve multi-platform communication resonance!

New marketing innovations create results, achieving both volume and profitability through communication and customer acquisition!

The e-commerce center's official livestreaming team meticulously planned the Bingo S pre-sale and launch livestreams, collaborating closely with spokesperson Meng Ziyi to create creative, scenario-based livestreams. Simultaneously, the Hangzhou e-commerce center and the Liuzhou Wuling official new media center worked tirelessly, collaborating with influencers like Li Zeyou to achieve highly effective livestream conversions, resulting in a cumulative impression of 107 million, 9.775 million views, and 23,000 orders!

To enhance customer acquisition, the content center organized nationwide dealer new media to travel to Liuzhou and Chengdu to create content for the Bingo S. Using Wuling Channel's original content strategy, dealer new media outreach has been driven. Since the pre-sale period, 67,490 pieces of content have been published, generating over 417 million views and over 2.004 million interactions. The customer acquisition center, the battle zone, and dealers have collaborated effectively, using customer acquisition competitions to boost customer engagement, expand lead generation, and improve response efficiency. Since the pre-sale period began, Bingo S has generated 150,000 vertical and social media leads.

Coordinated efforts across procurement, sales, and inventory ensure efficient delivery to customers! 

The Production and Sales Planning Department strengthens its terminal supply foundation through efficient inventory management, closely tracking terminal orders and production ramp-up to ensure efficient synchronization of production capacity and market demand. Resource allocation prioritizes "fastest customer delivery," developing scientific and efficient plans. On the logistics side, through direct road shipments and rapid loading, aligning production capacity with delivery regions, the turnaround time from vehicle to store has been shortened to 4.6 days, doubling efficiency and ensuring that new vehicles arrive at the terminal on time.

Promoting experiential marketing to effectively drive traffic and promote conversions! 

Before the launch of the Bingo S, the product team pioneered a marketing experience strategy centered on user experience, integrating product, market, and channel collaboration. The Product Innovation Center and the Product Marketing Center formed a project team to pilot external experiential marketing. Leveraging regional advantages, they planned actions across four dimensions: channel preparation, product introduction, regional promotion, and market base development. They deepened user insights and optimized the experience, developed a marketing strategy package, and accumulated practical experience for the nationwide rollout. Four user tasting sessions were successfully held in four cities.

User operations continuously focus on cultivating users. By organizing high-quality offline events with key users, including test drives, cute pets, and besties, and publishing user diaries and testimonials, we aim to build a benchmark user image and boost word-of-mouth reputation. Three "Binguo S Linggan Parties" were held, generating over 1,500 pieces of user content and generating over 75,000 interactions. During the launch event, 30 high-profile key opinion leaders (KOCs) attended. Through a user co-creation mechanism, the "10,000 Linggan Friends Sales Alliance" achieved efficient traffic generation and targeted conversions through regional livestreams, Linggan Parties, and user-hosted livestreams. On the launch day, the Binguo S secured 1,474 orders, generating a GMV of 1.18 million yuan, and cumulative orders exceeded 3,036!

Channel empowerment campaign, with comprehensive preparations to strengthen the terminal market!

On the channel side, thorough pre-launch communication on the network authorization plan laid the foundation for the subsequent application process for trial vehicles for the terminal launch. Over 20,000 users visited our stores to test drive the Binguo S! To ensure terminal capabilities, we organized a multi-departmental joint discussion of the Bingo S training plan and materials. After three weeks of repeated refinement and discussion, we conducted 128 offline face-to-face training sessions nationwide, covering 3,933 terminal personnel and assessing their participation. This strengthened terminal operational capabilities and, through verification and follow-up visits to ensure the implementation of terminal policies, fully empowered us to achieve our sales targets for the Bingo S!

Six major regions are working together to ensure the launch of the Bingo S!

Beginning in August, the six major regions held mobilization meetings for the launch of the Bingo S, comprehensively outlining their launch strategies. Pre-launch, each region conducted media previews, user test drives, and group deliveries. Leveraging the strategic resources of the six regions, they penetrated key cities. Leveraging their channel advantages, they implemented a comprehensive and multi-dimensional promotion campaign, injecting strong momentum into the launch of the Bingo S and achieving our annual targets!

Working in concert with the six strategic regions, the central platform coordinated efforts to conduct six regional media test drives nationwide. Through swift delivery ceremonies and attentive service, the brand's warmth was conveyed, furthering the Bingo S's momentum of pre-launch delivery. On the day of the Bingo S's launch, several key cities simultaneously held large-scale regional launch events, featuring diverse interactive customer engagement sessions to precisely reach core customer groups such as young women, couples, and families. Automotive media and industry experts were also invited to attend and build momentum. Driven by a dual approach of "experience + communication," the launch of the Bingo S continued to generate excitement nationwide.

Inheriting the corporate spirit of "hard work, unremitting self-improvement, innovation and creation, and excellent execution", from the day and night preparations in the middle platform to the full-scale charge in the battle zone, from the repeated polishing of product details to the continuous increase in market voice, it is the persistence and dedication of every Wuling person that has enabled Bingo S to quickly gain a foothold in the market and work together to make Bingo S another hit product in the new energy market!