Winning the Cloud Sea Campaign and Sprinting for the Annual Goal - Baojun Marketing Center Held the Cloud Sea Campaign Mobilization Meeting and September Marketing Mobilization Meeting

In August, Baojun brand sales reached 5,103 units, an 8.1% year-on-year increase, achieving seven consecutive months of month-on-month growth. Sales of all models showed a step-by-step increase, with the core models Yueye family and Yunhai performing particularly well.

Among them, customer acquisition operations, driven by both online and offline channels, continued to improve efficiency. Online customer acquisition contributed to over 700 sales units. Xiaohongshu's customer acquisition program is showing initial results, with a 554-account matrix established and 447 leads generated. Offline, three core channels simultaneously leveraged, acquiring 33,000 customers in August. The supermarket segment reduced transaction costs by closing inefficient stores, while also continuously improving efficiency through three key strategies: attracting customers, following up with potential customers, and increasing conversion rates.

On the user side, the Yueye family launched a joint promotion, holding a two-year anniversary Square Box co-creation meeting and party to reignite product popularity and user stickiness. On the dealer side, efforts were underway to deepen the development and evaluation of benchmark stores. The Baojun Marketing Academy successfully launched, and dealer partners were organized to visit Shenzhen to learn from Huawei's practical experience, promoting a regular learning experience.

Focusing on the core mission of the "Cloud Sea Campaign," the conference clarified overall marketing goals for September and identified specific areas for each model. The Yueye family strengthened content acquisition, adhered to effective strategies, supported leading brands, set benchmarks, and increased market share in areas with low market share. The Yunhai EV fully focused on the "Cloud Sea Campaign," strengthening its core product advantages, focusing on incremental opportunities, and striving to capture market share. Xiangjing continued to promote the "Recommended Officer" program to promote user fission.

The management team set clear work requirements at the meeting, charting the course for the campaign's implementation. Shi Jiangong, Deputy General Manager (Combat Zone) of Baojun Marketing Center, emphasized that as Baojun's first global product, Yueye Plus must adhere to its pricing structure and maintain user reputation. Furthermore, the company will strengthen Yunhai product training to highlight its advantages, prioritize test drive skills as a key to successful sales, and implement specialized training measures.

Cao Yu, Deputy General Manager (Middle Office) of Baojun Marketing Center, emphasized the need for in-depth product research and comparison with industry benchmark models to clearly identify product advantages and strengthen confidence in Yunhai's advantages, such as "high-quality features at the same price and superior intelligent driving experience." Furthermore, the company will focus on improving customer acquisition efficiency online and offline to ensure effective execution of all initiatives.

Yu Jian, General Manager of Baojun Marketing Center, systematically reviewed the department's development history since its establishment, fully affirmed the hard work and achievements of all partners, and provided an overall outlook for the fourth quarter's business plan, further demonstrating its determination to launch a final sprint toward achieving its annual goals.

Finally, Deputy General Manager Zhao Yifan emphasized that product strength is the core foundation for seizing market share and outlined the "Three Hearts" requirement: all personnel must maintain confidence in the product, patience in marketing, and determination to achieve sales targets, effectively increasing market share through precise strategies.

To bolster team morale, the Baojun Marketing Center held a mobilization meeting for the "Cloud Sea Campaign" to inspire everyone to strive for excellence. Company leaders presented battle flags to the middle office and combat zone teams, and the heads of each combat zone signed military orders on the spot. This solemn ceremony, characterized by "establishing military orders and expressing determination," clarified responsibilities and solidified tasks. Middle office personnel will engage in on-the-ground marketing and work closely with the business side, enhancing overall operational efficiency through "front-to-back linkage."

Finally, the conference held a commendation session for outstanding individuals and teams who performed exceptionally well in the August labor competition, inspiring all employees to strive for excellence through exemplary performance.

This "Cloud Sea Campaign" mobilization meeting served as both a review and summary of previous work and a comprehensive deployment for the final sprint. Next, Baojun Marketing Center will work hand in hand with dealer partners to coordinate efforts around the goal of the "Sea of Clouds Campaign", achieve precise breakthroughs in product promotion, channel development, user services and other fields, and strive for the annual sales target with a united force, pragmatic and efficient actions!、