Baojun Base Collaborates with Dealers to Unlock New Marketing Potential

Currently, amidst increasingly fierce market competition, all company employees are working tirelessly to achieve their annual sales targets with a resolute determination. In this atmosphere, the Baojun Base has innovatively broken down sales barriers and, in partnership with frontline dealers, launched a unique marketing initiative. By opening the factory doors, the manufacturing site has become a place of trust, transforming production momentum into sales momentum, truly empowering dealers with core strength!

Integrating Production and Sales for Dual Benefits of Customer Acquisition and Marketing

Recently, the Baojun Base opened its world-first intelligent island-style factory—a cutting-edge manufacturing line awarded the first batch of "Excellence-level" smart factory certification by the Ministry of Industry and Information Technology and the title of "Automotive Manufacturing Super Factory" by China Automotive Certification—to the public. The Shuangheng New Media livestream team was invited to participate in the livestream.

Through the lens, viewers were able to witness the intelligent, standardized, and exquisite manufacturing process. This close-up experience of "intelligent manufacturing strength" has significantly enhanced consumers' genuine trust and recognition of the company's product quality. The immersive livestream experience, situated in the heart of the "Super Factory," instantly ignited the audience's enthusiasm and successfully generated 168 high-potential vehicle purchase leads, vividly demonstrating that the realities of intelligent production are the ultimate sales pitch.

Original vehicle purchases: Efficient and precise conversions

Meanwhile, the Baojun base, breaking with tradition, partnered with Wuling's Shuangheng Group to bring the group buying event to the heart of the production base, meticulously crafting a comprehensive experience combining brand tracing, intelligent manufacturing witnessing, and significant group buying discounts. Sixty groups of high-potential customers, totaling 128 people, stepped into the "China Wuling Pavilion," a place steeped in glorious memories. Led and explained by Gao Feng, Deputy Secretary of the Party Committee and Chairman of the Trade Union of the Baojun base, they experienced the brand's heritage and craftsmanship through the pages of history.

Afterwards, they journeyed into the heart of the world's first intelligent island factory, witnessing the AGVs crisscrossing and robotic arms in action, and witnessing up close the exquisite craftsmanship of a national flagship car being created through the intelligent factory's exquisite craftsmanship.

From the immersive experience of brand glory to the astonishing firsthand experience of world-class intelligent manufacturing capabilities, trust is solidified with every step of the in-depth experience. Ultimately, in an atmosphere of fully established brand recognition and confidence in quality, exclusive group buying events ignite buying enthusiasm. This "factory-wide group buying" event yielded remarkable results: 12 units were sold on-site, 19 large orders were secured, and 31 units were sold in total!

Booming sales: The Baojun Base forges forward with new heights.

In recent years, the Baojun Base has focused on four key areas: product strength, intelligent manufacturing, new media acquisition, and talent development. New media acquisition generated over 6.88 million views, generated over 150,000 leads, and facilitated the sale of 2,747 units. The Union's marketing efforts have consistently maintained a top-three ranking among the company's ten teams, with social media live streaming steadily rising from fourth to second place among the four bases. Wuling Motors' app live streaming orders totaled 1,721, placing it first among the four bases. At the same time, 20 short videos showcasing the Baojun base's intelligent manufacturing capabilities were innovatively created, garnering 890,000 views. The company also pioneered new approaches to promoting its corporate culture, earning widespread acclaim and incubating three key accounts (out of a total of 10) under the Lingdong Plan.

To support external departments in generating revenue through collaborative initiatives, the Joint Brand Communication Center launched 63 livestreams showcasing island master craftsmanship, one batch of KOS traceability livestreams from the User Online Center, and livestreams from the Baojun Liuzhou Customer Acquisition Base. These activities have generated over 320,000 viewers, 1,077 high-potential leads, and 173 orders.

Going forward, the Baojun base will continue to leverage its production base as a powerful engine for innovative marketing, exploring richer and deeper collaborative models. By strengthening team capabilities, innovating new methods and channels, and expanding its horizons, the Baojun base will continue to support the development of the three centers, adding luster to the "Dazzling Sword" campaign.